AETHER APPAREL | AETHERfocus

Question asked: How do we articulate a lifestyle identity out of our approach to outerwear?

Result: Aether Apparel is a Los Angeles based outwear company that creates highly technical jackets with contemporary styling. We helped tell the story of their collaboration with Italian moto giant Spidi in creation of their flagship moto jacket: The Eclipse. In addition, we produced the AETHERfocus series that chronicled real-life brand ambassadors through their daily life.